Smart TVs Fail To Score With Consumers In U.S. And Other Western Markets: GfK

Here's one reason why Apple may not be producing a television with its name blazoned on it in the near term: it doesn't look like people have, so far, shown that much interested in them yet. According to a new report out from consumer researchers GfK, connected TV televisions are faring much better in markets like China, Brazil and India compared to the U.S., UK and other developed markets -- with China commanding the highest usage at 44% and the UK and U.S. leading more advanced markets with just 11% penetration. GfK puts it down to consumers in the latter category stuck in an "analog" mindset -- although consumers in the latter markets are also big users of other ways of getting the same experience without forking out for a pricey connected TV set.

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